Digital Strategies Terminology

Book Definition: Using an idea or concept related to your main purposes and uses a part of it to stand for a whole (also called synecdoche); in multimodal text, a multimodal element can act as a simile for the whole text's purpose. My Definition: Using a related theme or object to represent your primary purpose in your design.  Example:  

Book Definition: Redesigning the purpose of a text through multimodal elements. For example, if  you're creating a text about eating habits in different cultures, maybe your text could look like a plate with different kinds of food on it. The goal being to find a way of representing your topic that adds meaning to your text.  My Definition:   Redesigning text and parts of your design to elicit hidden meanings and purpose, in order to portray the overall message of the text in more than one way.  Example:

 Static Genres Book Definition:  Genres that are typically associate with analog presentation that are often found distributed in printed forms, such as posters, flyer, brochure, reports, paintings, and the like, but may equally appear in three-dimensional forms. They are meant to be read as a singular object, in one glance.  My Definition:  Genres that are meant to be read as a singular object, in one glance. These genres are often found distributed in printed forms, such as flyers, posters, brochures, etc. Example: Dynamic Genres Book Definition: Genres that change and are often timeline based or require user interaction to work. Dynamic genres include videos, audio projects, websites, etc. Dynamic Genres also can be digital websites and applications.  My Definition:   Genres that have moving parts, that often require user interaction or attention. Videos, audio, websites, apps, performances, etc. are example of dynamic genres.  Example:

Book Definition:   Groups of similar genres that all fall under the same category  My Definition: More specific groups of different genres that fit under the same category. For example, Crime Thriller is a subgenre of the Thriller genre. Example:

Book Definition: Features that audiences expect from a text. Conventions of a horror movie, for example include dark lighting and ominous music. My Definition: The elements in a certain genre that are expected to be seen based on the genre's content.  Example:  

Book Definition:  Grouping similar texts and communications to relate to its medium, such as newspapers, albums, or movies. Sometimes can refer to more specific items within a genre, such as horror, romantic comedy, Western, and so on.  My Definition:   The categorization of different mediums and content of mediums to make it easier for an audience to understand their communicative purpose.  Example: