#18 Representation

Book Definition:

Redesigning the purpose of a text through multimodal elements. For example, if you're creating a text about eating habits in different cultures, maybe your text could look like a plate with different kinds of food on it. The goal being to find a way of representing your topic that adds meaning to your text.

My Definition:

Redesigning text and parts of your design to elicit hidden meanings and purpose, in order to portray the overall message of the text in more than one way.

Example:

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#7 Affordances

Book Definition: The decisions writer/designers think through to decide which of the modes and media available will be best suited for the situation. For example, different visual modes affords us the opportunity to communicate emotion in an immediate way, while the linguistic mode affords us the time we need to communicate a set of detailed steps. My Definition: Making careful choices of which communication medium to use in order to create the most desired response from the audience. Example:

#13 Proximity

Book Definition: The closeness in space, how close elements (or groupings of elements) are placed in proximity to each other and what relationships are built as a result of that spacing. My Definition: The strategic spacing between elements of a design that effect the flow and effectiveness of a design. Example:

#12 Alignment

Book Definition: The way pieces of a design line up and position themselves, a composition that uses alignment to best effect controls how our eyes move across a text. My Definition: The positioning and placement of elements in such a way that makes the audience read or look over it in such a way that is productive and beneficial. Example:

Digital Strategies Terminology

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