Book Definition:
Used to emphasize visual text, or elicit difference emotions from different tones and shades. Warm colors are usually read as more emotionally intense- like fire, sun and summer, and are used to elicit emotional reactions in audiences. Cool colors are usually read as calming and are used to create less emphases than warm colors in a visual composition.
My Definition:
The usage of different shades and tones to elicit different emotions and responses from audiences, or to draw different types of audiences to the design
Example:
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