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#10 Color

Book Definition: 

Used to emphasize visual text, or elicit difference emotions from different tones and shades. Warm colors are usually read as more emotionally intense- like fire, sun and summer, and are used to elicit emotional reactions in audiences. Cool colors are usually read as calming and are used to create less emphases than warm colors in a visual composition.

My Definition: 

The usage of different shades and tones to elicit different emotions and responses from audiences, or to draw different types of audiences to the design 

Example: 







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#16 Subgenres

Book Definition:   Groups of similar genres that all fall under the same category  My Definition: More specific groups of different genres that fit under the same category. For example, Crime Thriller is a subgenre of the Thriller genre. Example:

#7 Affordances

Book Definition: The decisions writer/designers think through to decide which of the modes and media available will be best suited for the situation. For example, different visual modes affords us the opportunity to communicate emotion in an immediate way, while the linguistic mode affords us the time we need to communicate a set of detailed steps.  My Definition: Making careful choices of which communication medium to use in order to create the most desired response from the audience. Example:  

#13 Proximity

Book Definition: The closeness in space, how close elements (or groupings of elements) are placed in proximity to each other and what relationships are built as a result of that spacing.  My Definition: The strategic spacing between elements of a design that effect the flow and effectiveness of a design. Example: