Skip to main content

#1 Touchpoints

Book Definition:

Refers to ephemeral or real points of interaction between stakeholders (users, service providers, etc.) in a designed experience. Touchpoints are how designers pinpoint, assess, reflect, and redesign all the different steps in a situation or text as the potential audience will encounter it. 

My Definition: 

Interactive points in a design that direct a user from one place to another within the design. The touchpoints guide a user to where he or she needs to go depending on his or her choices she makes with each point.

Example:







Comments

Popular posts from this blog

#16 Subgenres

Book Definition:   Groups of similar genres that all fall under the same category  My Definition: More specific groups of different genres that fit under the same category. For example, Crime Thriller is a subgenre of the Thriller genre. Example:

#7 Affordances

Book Definition: The decisions writer/designers think through to decide which of the modes and media available will be best suited for the situation. For example, different visual modes affords us the opportunity to communicate emotion in an immediate way, while the linguistic mode affords us the time we need to communicate a set of detailed steps.  My Definition: Making careful choices of which communication medium to use in order to create the most desired response from the audience. Example:  

#13 Proximity

Book Definition: The closeness in space, how close elements (or groupings of elements) are placed in proximity to each other and what relationships are built as a result of that spacing.  My Definition: The strategic spacing between elements of a design that effect the flow and effectiveness of a design. Example: