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#2 Visual

Book Definition:

The use of images and other characteristics that readers see, i.e. Billboards flyers television, websites, lighted advertising displays, etc. to instruct, persuade, entertain, or generate feeling from a viewer.   

My Definition:
Using color, layout, style, and other creative sources to create an advertisement or spectacle that viewers will see and react with.


Example:




These designs are based on the visual side of design, the colors and shapes makes them captivating and interesting.













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#16 Subgenres

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#7 Affordances

Book Definition: The decisions writer/designers think through to decide which of the modes and media available will be best suited for the situation. For example, different visual modes affords us the opportunity to communicate emotion in an immediate way, while the linguistic mode affords us the time we need to communicate a set of detailed steps.  My Definition: Making careful choices of which communication medium to use in order to create the most desired response from the audience. Example:  

#13 Proximity

Book Definition: The closeness in space, how close elements (or groupings of elements) are placed in proximity to each other and what relationships are built as a result of that spacing.  My Definition: The strategic spacing between elements of a design that effect the flow and effectiveness of a design. Example: