Book Definition:
The use of images and other characteristics that readers see, i.e. Billboards flyers television, websites, lighted advertising displays, etc. to instruct, persuade, entertain, or generate feeling from a viewer.
My Definition:
Using color, layout, style, and other creative sources to create an advertisement or spectacle that viewers will see and react with.
Example:
These designs are based on the visual side of design, the colors and shapes makes them captivating and interesting.
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